Internal Team Report

Sakowitz Smiles Orthodontics

orlandoorthodontics.comOrlando, FL (3 Locations)January 17, 2026
790/ 1000
Grade B

181 points to perfect score

8

Categories Audited

5

Excellent

0

Needs Work

0

Critical

Performance Overview

Content Stra...87%Google Busin...84%On-Page SEO85%Domain Autho...70%Technical SE...75%GEO (AI Visi...76%Reviews88%Citations84%

Strengths

  • ✓Excellent content depth with comprehensive pillar pages
  • ✓Strong E-E-A-T signals (Diamond Invisalign Provider, Board-Certified)
  • ✓Multi-location strategy with 3 GBP profiles
  • ✓Active blog with 36+ articles
  • ✓Audience segmentation (Kids, Teens, Adults)
  • ✓Active review management with owner responses
  • ✓Search Atlas methodology being applied

Weaknesses

  • ✗Some location pages return 404 errors
  • ✗Could add more neighborhood-specific pages
  • ✗Schema markup could be more comprehensive
  • ✗Core Web Vitals need verification

Priority Actions

Roadmap to 1000 Points
ActionPriorityCategoryPointsBrief
1Fix broken location page URLs (404 errors)
CriticalTechnical+25—
2Create Windermere Neighborhood Page
HighContent+20View
3Create Ocoee Neighborhood Page
HighContent+20View
4Create Kissimmee Neighborhood Page
HighContent+20View
5Add LocalBusiness and FAQPage schema
HighTechnical+20—
6Expand Invisalign service page content
HighContent+25—
7Optimize Core Web Vitals
MediumTechnical+15—
8Add trust signals to homepage
MediumUX+10—

Category Breakdown

Key Findings

  • •Comprehensive pillar pages for Braces and Invisalign (16,000+ chars each)
  • •Audience segmentation: Kids, Teens, Adults sections on each service
  • •36+ blog articles with active publishing
  • •Location-specific content for Winter Garden, Lake Nona, Dr. Phillips
  • •Strong E-E-A-T: Diamond Invisalign Provider, Board-Certified, 1500+ treatments

Recommendations

  • Fix broken location page URLs (some return 404)
  • Add more neighborhood-specific pages for surrounding areas
  • Create comparison content (Braces vs Invisalign)
  • Develop FAQ pillar page for common questions

Key Findings

  • •3 GBP profiles for multi-location practice
  • •Active review responses displayed on website
  • •Consistent NAP across all locations
  • •Regular posting activity

Recommendations

  • Ensure all 3 GBPs have identical service attributes
  • Implement location-specific posting for each GBP
  • Add more photos to each location profile
  • Track heatmap performance for each location separately

Key Findings

  • •Excellent title tags with location keywords
  • •Strong H1 structure: Orthodontist in Orlando, FL
  • •Good internal linking between service pages
  • •Links to location pages and doctor profiles

Recommendations

  • Verify all meta descriptions are unique and compelling
  • Implement Mother-Son-Grandson linking more consistently
  • Add more contextual internal links in blog content
  • Ensure all images have descriptive alt text

Key Findings

  • •Established domain with good authority
  • •Search Atlas methodology being applied
  • •Cloud stacks likely deployed
  • •Room for continued link building

Recommendations

  • Continue aggressive link building campaign
  • Deploy additional cloud stacks quarterly
  • Publish press releases for practice milestones
  • Build guest post links on dental/health sites

Key Findings

  • •7 schema objects detected including VideoObject
  • •Mobile responsive design
  • •Some 404 errors on location pages
  • •Core Web Vitals need verification

Recommendations

  • Fix all 404 errors immediately
  • Add LocalBusiness and MedicalBusiness schema
  • Implement FAQPage schema on service pages
  • Verify and optimize Core Web Vitals

Key Findings

  • •Strong brand presence (Diamond Invisalign Provider)
  • •Good content structure for extraction
  • •FAQ sections present on service pages
  • •Awards and credentials prominently displayed

Recommendations

  • Create more FAQ-rich content for AI extraction
  • Build consensus through best orthodontist content
  • Ensure all structured data is AI-readable
  • Develop comparison and best of content

Key Findings

  • •Strong review presence across all locations
  • •Active owner responses visible
  • •Reviews integrated on website footer
  • •High star ratings displayed

Recommendations

  • Maintain review response velocity
  • Implement review generation system if not present
  • Showcase reviews more prominently on homepage
  • Add review schema markup

Key Findings

  • •NAP consistent across website
  • •Multiple locations clearly displayed
  • •Present on major directories
  • •Good local signal strength

Recommendations

  • Audit all citations for accuracy
  • Ensure all 3 locations are on data aggregators
  • Build citations on orthodontic-specific directories
  • Monitor for duplicate listings

Baseline Assessment

🟡 In Progress

What is Baseline?

Baseline is the minimum standard for a fully optimized website. It includes proper Service Pages, Location Pages,Technical SEO (title tags, schema, internal linking), and UX Signals. Authority building (backlinks, citations, PRs) is NOT part of baseline — it comes in Phase 2 after baseline is achieved.

Overall Baseline

65%

Complete

0

of 10 pages

Partial

10

needs work

Missing

0

to create

Findings

24

0 critical

Note: The Authority pillar (backlinks, citations, press releases) is not part of baseline. Authority building begins in Phase 2: Optimization after the site reaches baseline.

Competitor Gap Analysis

Domain Power
-7
Sakowitz
35
Competitor
42
Referring Domains
-140
Sakowitz
380
Competitor
520
Organic Keywords
-550
Sakowitz
1,250
Competitor
1,800
Content Pages
-35
Sakowitz
85
Competitor
120

Why This Matters

The competitor gap analysis shows where Sakowitz falls behind the top-ranking competitors in their local market. Closing these gaps is essential for achieving market dominance.

Key Insight

The biggest opportunity is in Domain Authority. Deploying cloud stacks and press releases can close this gap significantly within 8-12 weeks.