Complete Implementation Roadmap: 819 → 1000 Points
Two-phase approach: Get to Baseline first, then Optimize for growth
Foundation work before optimization can begin
Total Actions
11
Critical
0
High Priority
7
Baseline is the minimum standard for a fully optimized website. It includes proper Content (service pages, location pages, FAQ),Technical implementation (title tags, schema, internal linking), and UX Signals (navigation, CTAs, trust elements). Authority building comes AFTER baseline is achieved.
Sakowitz has 7 schema objects including VideoObject, but some location page URLs return 404 errors. Fixing these technical issues will improve crawlability and user experience.
Some location pages return 404
All location pages accessible
404 errors hurt user experience and waste crawl budget. Fixing them ensures all content is accessible.
Audit all location page URLs, fix broken links, implement 301 redirects where needed.
Core Web Vitals need verification
All CWV metrics passing
Core Web Vitals are a ranking factor. Ensuring all metrics pass improves rankings.
Run PageSpeed Insights on all key pages, optimize LCP, FID, and CLS as needed.
Some images missing alt text
All images have descriptive alt text
Alt text improves accessibility and provides additional keyword signals.
Audit all images, add descriptive alt text with location keywords where appropriate.
Sakowitz already has comprehensive pillar pages (16,000+ chars each) and 36+ blog articles. Focus on filling gaps: comparison content, FAQ pillar, and more neighborhood pages.
/braces-vs-invisalign/
words
"braces vs invisalign orlando"
390/mo
/faq/
words
"orthodontist faq orlando"
170/mo
With 36+ existing blog articles, focus on strategic content that fills keyword gaps and supports new pillar pages.
/blog/braces-vs-invisalign-comparison/
Target: "braces vs invisalign"
/blog/best-orthodontist-orlando/
Target: "best orthodontist orlando"
/blog/invisalign-teens-guide/
Target: "invisalign teen orlando"
/blog/adult-braces-orlando/
Target: "adult braces orlando"
/blog/early-orthodontic-treatment/
Target: "early orthodontic treatment"
/blog/braces-cost-orlando/
Target: "braces cost orlando"
/blog/invisalign-vs-braces-teens/
Target: "invisalign vs braces teens"
/blog/first-orthodontist-visit/
Target: "first orthodontist visit"
Sakowitz has established domain authority and likely has cloud stacks deployed. Focus on continued aggressive link building and press releases for practice milestones.
Deploy additional cloud stacks quarterly to maintain and grow authority.
sites.google.com/view/sakowitzsmiles
drive.google.com/drive/folders/sakowitzsmiles
sway.office.com/sakowitzsmiles
medium.com/@sakowitzsmiles
linkedin.com/company/sakowitzsmiles
"Orlando orthodontist"
Celebrate milestone, highlight Diamond Invisalign Provider status, include patient testimonial.
"Lake Nona orthodontist"
Announce expanded service area, highlight convenience for Lake Nona families.
"Invisalign provider Orlando"
Announce new technology, explain benefits for patients.
"childrens orthodontic care"
Announce free screening event, emphasize importance of early evaluation.
Sakowitz has 3 GBP profiles with good optimization. Focus on ensuring consistency across all locations and implementing location-specific posting.
Attributes may vary
Ensure all 3 GBPs have identical service attributes
General posting
Create unique posts for each location weekly
Good photo gallery
Add 10+ geo-tagged photos per location monthly
Combined tracking
Monitor heatmap performance for each location
Sakowitz has good internal linking. Focus on implementing Mother-Son-Grandson structure more consistently and adding contextual links in blog content.
Pillar to Cluster
/braces/ links to /braces/kids/, /braces/teens/, /braces/adults/
Cluster to Pillar
Every cluster page links back to its parent pillar
Cluster to Sibling
/braces/kids/ links to /braces/teens/ and /braces/adults/
Blog to Pillar/Cluster
Every blog post links to at least one pillar and one cluster page
Location to Service
/locations/winter-garden/ links to all services
Comparison to Both
/braces-vs-invisalign/ links to both /braces/ and /invisalign/
+-----------------------------------------------------------------+
| HOMEPAGE |
+------------+--------------------+--------------------+-----------+
| | |
v v v
+---------------+ +---------------+ +---------------+
| BRACES | | INVISALIGN | | COMPARISON |
| (Pillar) | | (Pillar) | | (Pillar) |
+-------+-------+ +-------+-------+ +-------+-------+
| | |
+-------+-------+ +-------+-------+ |
v v v v v v |
+-----+ +-----+ +-----+ +-----+ +-----+ +-----+ |
|Kids | |Teens| |Adult| |Kids | |Teens| |Adult| |
+-----+ +-----+ +-----+ +-----+ +-----+ +-----+ |
^ ^ ^ ^ ^ ^ |
+-------+-------+-------+-------+-------+-------------+
|
v
+-----------------------------------------------------------------+
| 36+ BLOG POSTS |
+-----------------------------------------------------------------+
|
v
+-----------------------------------------------------------------+
| 3 LOCATION PAGES + 5 NEW |
| Winter Garden | Lake Nona | Dr. Phillips | + 5 more |
+-----------------------------------------------------------------+