1
Critical Fixes
1
High Priority
6
Pages to Create
8
Neighborhoods
Fix issues that are actively hurting SEO performance
Treatment Options • /treatment-options/
Current
/allen-orthodontic-office/ (404)
Fix To
/allen-orthodontics-office/ (add "s" to orthodontics)
Why This Matters (Search Atlas)
CRITICAL: Broken internal links waste crawl budget and create poor user experience. Per Search Atlas Technical SEO, all internal links must resolve to valid pages.
Address issues that significantly impact rankings and user trust
Homepage • /
Current
Dr. Kraus recommend kids
Fix To
Dr. Kraus recommends kids
Why This Matters (Search Atlas)
Grammar errors on the homepage damage E-E-A-T signals. Subject-verb agreement errors reduce perceived professionalism and trustworthiness.
Create dedicated pages for each physical office location
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
The Allen location page EXISTS but has a broken link pointing to it. Fix the typo in the URL first, then optimize the page content.
Build comprehensive service + location pages for topical authority
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Kraus uses Spark (NOT Invisalign). Pillar pages for branded searches can capture high-intent traffic.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
Expand service area coverage with hyperlocal landing pages
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. McKinney is within the service area of the Allen office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Plano is within the service area of the Allen office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Frisco is within the service area of the Allen office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Fairview is within the service area of the Allen office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Princeton is within the service area of the Blue Ridge office.
Establish content marketing infrastructure for ongoing topical authority
New Section • /blog/
Why This Matters (Search Atlas)
Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Before & After galleries build trust and provide visual proof of expertise. They also create opportunities for image SEO.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
FAQ pages can rank for question-based searches and support FAQ schema markup for rich results.
Address remaining issues for polish and optimization
Homepage • /
Current
6 H5 tags appear before H1
Fix To
Change H5 to styled spans, H1 should be first heading
Why This Matters (Search Atlas)
Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.