Kraus Orthodontics

Search Atlas Methodology

CRITICAL: Broken internal links waste crawl budget and create poor user experience. Per Search Atlas Technical SEO, all internal links must resolve to valid pages.

Search Atlas Methodology

Grammar errors on the homepage damage E-E-A-T signals. Subject-verb agreement errors reduce perceived professionalism and trustworthiness.

Search Atlas Methodology

Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.

Search Atlas Methodology

The Allen location page EXISTS but has a broken link pointing to it. Fix the typo in the URL first, then optimize the page content.

Search Atlas Methodology

Kraus uses Spark (NOT Invisalign). Pillar pages for branded searches can capture high-intent traffic.

Search Atlas Methodology

Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.

Search Atlas Methodology

Before & After galleries build trust and provide visual proof of expertise. They also create opportunities for image SEO.

Search Atlas Methodology

FAQ pages can rank for question-based searches and support FAQ schema markup for rich results.

Search Atlas Methodology

Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.