Internal Team Report

Straight Smiles Orthodontics

rafaillorthodontics.comCommerce Township, MIJanuary 17, 2026
578/ 1000
Grade D

419 points to perfect score

8

Categories Audited

0

Excellent

4

Needs Work

0

Critical

Search Atlas Data

Last updated: 2026-01-18

CONTOUR AI Score

Grade C
73/100
Weakest: Authority
Technical85
Content61
Authority33
UX72

Rank Tracker

View Details →
Total Keywords

27

Avg Position

4

Top 3 Keywords

5

Est. Traffic

9

Local SEO Heatmaps

View Heatmaps →

Keywords Tracked

51

Avg Score

3.8

15 Excellent18 Good12 Needs Work6 Poor

Data Quality Issues

Very low traffic despite good rankings

Review keyword selection - may be tracking low-volume terms

Authority score critically low

Prioritize WILDFIRE link building and PR distribution

Location Performance

Commerce Township Office

Commerce Township, MI

Growing

Reviews

285★ 4.9

Heatmap KWs

17

Avg Score

3.5

GBP Status

Connected

Brighton Office

Brighton, MI

Growing

Reviews

142★ 4.9

Heatmap KWs

17

Avg Score

4.0

GBP Status

Connected

Clarkston Office

Clarkston, MI

Growing

Reviews

98★ 4.8

Heatmap KWs

17

Avg Score

4.2

GBP Status

Connected

Quick Links

Site Metrics

Comprehensive domain intelligence from Site Explorer

View in Search Atlas
Domain Power

18

Domain Rating

2

Organic Traffic

9

Referring Domains

89

Organic Search Performance

Total Keywords

97

New Keywords

+15

Lost Keywords

-2

Traffic

9

Traffic Value

$50

Domain Health Metrics

DA

15

Brand Signal

38

Trust Flow

4

Citation Flow

12

Spam Score

2

Backlinks

245

Performance Overview

Content Stra...57%Google Busin...75%On-Page SEO60%Domain Autho...40%Technical SE...60%GEO (AI Visi...50%Reviews60%Citations44%

Strengths

  • ✓Strong GBP optimization
  • ✓Good review rating and response rate
  • ✓Passing Core Web Vitals
  • ✓Good on-page fundamentals

Weaknesses

  • ✗Zero schema markup
  • ✗No pillar pages or location pages
  • ✗Low domain authority
  • ✗No off-page authority building

Priority Actions

Roadmap to 1000 Points
ActionPriorityCategoryPointsBrief
1Implement LocalBusiness Schema (zero currently)
CriticalTechnical+30—
2Create West Bloomfield Location Page
CriticalContent+40View
3Create Walled Lake Neighborhood Page
HighContent+20View
4Create Wixom Neighborhood Page
HighContent+20View
5Expand Invisalign service page content
HighContent+25—
6Build internal linking structure
MediumTechnical+15—
7Add FAQ sections to service pages
MediumContent+15—
8Add trust signals and CTAs
MediumUX+10—

Category Breakdown

Key Findings

  • •No pillar pages
  • •45 blog articles
  • •4 service pages
  • •No location pages

Recommendations

  • Create pillar pages immediately
  • Build location/neighborhood pages
  • Restructure blog into clusters
  • Increase content velocity

Key Findings

  • •Well-optimized GBP
  • •Regular posting
  • •Good photo gallery
  • •All attributes set

Recommendations

  • Maintain posting schedule
  • Add more video content
  • Implement Q&A strategy
  • Encourage more reviews

Key Findings

  • •Title tags optimized
  • •Meta descriptions present
  • •Heading structure good
  • •Internal linking needs work

Recommendations

  • Implement comprehensive internal linking
  • Add schema markup
  • Optimize for local keywords
  • Add breadcrumbs

Key Findings

  • •Domain Power: 18
  • •Limited referring domains
  • •No cloud stacks
  • •No press releases

Recommendations

  • Deploy cloud stacks
  • Publish press releases
  • Build local backlinks
  • Guest post strategy

Key Findings

  • •Core Web Vitals passing
  • •Mobile-friendly
  • •No schema markup
  • •Good crawlability

Recommendations

  • Implement schema markup (critical)
  • Add LocalBusiness schema
  • Implement FAQ schema
  • Add review schema

Key Findings

  • •Limited LLM visibility
  • •Content not optimized for AI
  • •Missing structured data
  • •Low brand mentions

Recommendations

  • Create FAQ-rich content
  • Build topical authority
  • Implement structured data
  • Increase brand mentions

Key Findings

  • •Good review count
  • •Average rating: 4.8
  • •Response rate: 95%
  • •Steady velocity

Recommendations

  • Maintain review generation
  • Showcase on website
  • Encourage video reviews
  • Respond to all reviews

Key Findings

  • •Present on major directories
  • •Some NAP inconsistencies
  • •Missing industry directories
  • •Data aggregators need sync

Recommendations

  • Fix NAP inconsistencies
  • Submit to data aggregators
  • Build industry citations
  • Monitor accuracy

Competitor Gap Analysis

Domain Power
-10
Straight
18
Competitor
28
Schema Types
-5
Straight
0
Competitor
5
Location Pages
-8
Straight
0
Competitor
8
Organic Keywords
-270
Straight
380
Competitor
650

Why This Matters

The competitor gap analysis shows where Straight falls behind the top-ranking competitors in their local market. Closing these gaps is essential for achieving market dominance.

Key Insight

The biggest opportunity is in Domain Authority. Deploying cloud stacks and press releases can close this gap significantly within 8-12 weeks.