Complete Implementation Roadmap: 581 → 1000 Points
Last updated: 2026-01-18
Total Keywords
27
Avg Position
4
Est. Traffic
9
Top 3 Keywords
12
Total Keywords
51
Avg Score
4.4
8
Excellent
35
Good
6
Needs Work
2
Poor
Authority score critically low (33/100)
Activate WILDFIRE link building immediately
Low traffic despite good rankings
Track higher search volume keywords
Rank tracker data 17 days old
Update keyword tracking more frequently
Comprehensive domain intelligence from Site Explorer
18
2
9
89
Total Keywords
97
New Keywords
+15
Lost Keywords
-2
Traffic
9
Traffic Value
$50
DA
15
Brand Signal
38
Trust Flow
4
Citation Flow
12
Spam Score
2
Backlinks
245
Straight Smiles has a decent technical foundation with good title tags and meta descriptions, but lacks schema markup and comprehensive internal linking. Adding structured data will help Google understand the business better and enable rich snippets.
No schema markup implemented
Full LocalBusiness schema on all pages
Schema markup helps Google understand your business and enables rich snippets in search results, improving click-through rates by up to 30%.
Add JSON-LD schema to every page:
{
"@context": "https://schema.org",
"@type": "Dentist",
"additionalType": "Orthodontist",
"name": "Straight Smiles Orthodontics",
"url": "https://rafaillorthodontics.com",
"telephone": "(248) 363-4100",
"address": {
"@type": "PostalAddress",
"streetAddress": "2896 Union Lake Rd",
"addressLocality": "Commerce Township",
"addressRegion": "MI",
"postalCode": "48382",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 42.5761,
"longitude": -83.4697
},
"areaServed": ["Commerce Township", "West Bloomfield", "Walled Lake", "Wixom", "Milford"]
}No breadcrumbs
Breadcrumb navigation on all pages with BreadcrumbList schema
Breadcrumbs improve site navigation and can appear in search results, making your listings more attractive and informative.
Add breadcrumb navigation to improve user experience and SEO. Example: Home > Services > Braces > Metal Braces
Internal linking needs work
Strategic internal linking connecting all related content
Internal linking distributes page authority throughout the site and helps Google understand content relationships.
Create internal linking strategy: - Every blog post links to relevant service pages - Service pages link to related blog posts - Add "Related Services" sections to all pages - Create contextual links within content
Straight Smiles has 45 blog articles but NO pillar pages and NO location pages. This is a critical gap. Creating a proper content hierarchy with pillar pages will dramatically improve rankings for "orthodontist commerce township mi" and related terms.
/braces/
words
"braces commerce township mi"
170/mo
Metal Braces: The Proven Choice for Straighter Teeth
/braces/metal-braces/ • 1800 words
Click to view outline (5 sections)
Ceramic Braces: The Clear Alternative
/braces/ceramic-braces/ • 1800 words
Click to view outline (5 sections)
Self-Ligating Braces: Modern Orthodontics
/braces/self-ligating/ • 1500 words
Click to view outline (4 sections)
Adult Braces: Transform Your Smile at Any Age
/braces/adults/ • 2000 words
Click to view outline (5 sections)
Braces for Kids: When to Start
/braces/kids/ • 1800 words
Click to view outline (5 sections)
/invisalign/
words
"invisalign commerce township mi"
210/mo
Invisalign Teen: Clear Aligners for Teenagers
/invisalign/teen/ • 1800 words
Click to view outline (5 sections)
Invisalign vs. Braces: Complete Comparison
/invisalign/vs-braces/ • 2000 words
Click to view outline (6 sections)
Invisalign Cost Guide
/invisalign/cost/ • 1500 words
Click to view outline (5 sections)
/early-treatment/
words
"early orthodontic treatment commerce township"
90/mo
Palate Expanders for Children
/early-treatment/palate-expanders/ • 1500 words
Click to view outline (5 sections)
Phase 1 Orthodontics Explained
/early-treatment/phase-1/ • 1800 words
Click to view outline (5 sections)
With 45 existing blog posts, focus on strategic new content that supports pillar pages and fills keyword gaps.
/blog/best-orthodontist-commerce-township/
Target: "best orthodontist commerce township"
/blog/braces-vs-invisalign-guide/
Target: "braces vs invisalign"
/blog/first-orthodontist-visit/
Target: "first orthodontist visit"
/blog/how-long-braces-take/
Target: "how long do braces take"
/blog/adult-braces-guide/
Target: "adult braces"
/blog/when-child-see-orthodontist/
Target: "when child see orthodontist"
/blog/invisalign-tips/
Target: "invisalign tips"
/blog/retainers-after-braces/
Target: "retainers after braces"
Straight Smiles has a Domain Power of only 18 with no cloud stacks and no press releases. This is a major weakness. Building authority through cloud stacks and press releases will significantly improve rankings for competitive terms.
Cloud stacks create branded properties on high-authority platforms, establishing entity recognition and generating high-quality backlinks.
sites.google.com/view/straightsmilesortho
drive.google.com/drive/folders/straightsmiles
sway.office.com/straightsmiles
medium.com/@straightsmilesortho
notion.so/straightsmiles
"Commerce Township orthodontist"
Announce new iTero scanning technology, explain benefits for patients, position as technology leader.
"Invisalign provider in Commerce Township"
Announce Diamond provider status, highlight experience with Invisalign cases.
"orthodontic services for West Bloomfield"
Announce expanded service area, highlight convenience for Oakland County families.
"children's orthodontic care"
Announce free screening event, emphasize importance of early evaluation.
Straight Smiles has a well-optimized GBP but can improve with more video content and a Q&A strategy. GBP is critical for local pack visibility.
Limited video
Upload: Office tour, treatment explanations, patient testimonials
Q&A underutilized
Seed with 15+ Q&As covering common questions
Good reviews but slow velocity
Implement systematic review request process
Good photo gallery
Add geo-tagged photos monthly
With 45 blog posts and new pillar/cluster pages, implementing strategic internal linking will distribute authority and help Google understand content relationships.
Pillar to Cluster
/braces/ links to all cluster pages
Cluster to Pillar
Every cluster page links back to its parent pillar
Cluster to Sibling
/braces/metal-braces/ links to /braces/ceramic-braces/
Blog to Pillar/Cluster
Every blog post links to at least one pillar and one cluster page
Location to Service
/locations/west-bloomfield-mi/ links to all services
┌─────────────────────────────────────────────────────────────┐
│ HOMEPAGE │
└───────────┬─────────────────┬─────────────────┬─────────────┘
│ │ │
▼ ▼ ▼
┌───────────────┐ ┌───────────────┐ ┌───────────────┐
│ BRACES │ │ INVISALIGN │ │ EARLY TREAT │
│ (Pillar) │ │ (Pillar) │ │ (Pillar) │
└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
│ │ │
┌───────┴───────┐ ┌───────┴───────┐ ┌───────┴───────┐
▼ ▼ ▼ ▼ ▼ ▼
┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐
│ Metal │ ←→ │Ceramic│ │ Teen │ │vs Brac│ │Phase 1│ │Palate │
└───────┘ └───────┘ └───────┘ └───────┘ └───────┘ └───────┘
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ 45 Blog │ │ Blog Posts │ │ Blog Posts │
│ Posts │ │ (Invisalign)│ │ (Early) │
└─────────────┘ └─────────────┘ └─────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ LOCATION PAGES │
│ West Bloomfield | Walled Lake | Wixom | Milford | Waterford │
└─────────────────────────────────────────────────────────┘