Internal Team Report

Bosonac Orthodontics

bosonacortho.comBrick, NJJanuary 17, 2026
525/ 1000
Grade D

475 points to perfect score

8

Categories Audited

0

Excellent

5

Needs Work

1

Critical

Search Atlas Data

Last updated: 2026-01-18

CONTOUR AI Score

Grade C
75/100
Weakest: Authority
Technical91
Content46
Authority36
UX47

Rank Tracker

View Details →
Total Keywords

44

Avg Position

5

Top 3 Keywords

7

Est. Traffic

1,400

Local SEO Heatmaps

View Heatmaps →

Keywords Tracked

23

Avg Score

5.3

6 Excellent2 Good1 Needs Work1 Poor

Data Quality Issues

Clark location not in heatmaps

Add Clark, NJ to Local SEO Heatmaps with 15-20 keywords

Low search volume keywords tracked

Replace low-volume keywords with higher opportunity terms

Location Performance

Brick Township Office

Brick Township, NJ

Growing

Reviews

206★ 4.9

Heatmap KWs

23

Avg Score

5.3

GBP Status

Connected

Clark Office

Clark, NJ

Needs Attention

Reviews

0

Heatmap KWs

0

Avg Score

N/A

GBP Status

Not Connected

Quick Links

Site Metrics

Comprehensive domain intelligence from Site Explorer

View in Search Atlas
Domain Power

28

Domain Rating

4

Organic Traffic

1,400

Referring Domains

156

Organic Search Performance

Total Keywords

523

New Keywords

+42

Lost Keywords

-5

Traffic

1,400

Traffic Value

$3,200

Domain Health Metrics

DA

21

Brand Signal

45

Trust Flow

8

Citation Flow

18

Spam Score

2

Backlinks

892

Performance Overview

Content Stra...52%Google Busin...70%On-Page SEO60%Domain Autho...30%Technical SE...53%GEO (AI Visi...50%Reviews40%Citations40%

Strengths

  • ✓Strong GBP presence with regular posting
  • ✓Good review rating (4.8 stars)
  • ✓Mobile-friendly website
  • ✓Title tags well-optimized

Weaknesses

  • ✗Very low domain authority (DP: 14)
  • ✗No off-page authority building (cloud stacks, PRs)
  • ✗Minimal content strategy
  • ✗Poor internal linking structure

Priority Actions

Roadmap to 1000 Points
ActionPriorityCategoryPointsBrief
1Create Brick Office Location Page
CriticalContent+45View
2Create Clark Office Location Page
CriticalContent+45View
3Create Early Treatment Service Page
HighContent+35—
4Add FAQ sections to service pages
HighContent+25—
5Create Point Pleasant Neighborhood Page
HighContent+20View
6Create Toms River Neighborhood Page
HighContent+20View
7Implement LocalBusiness Schema
HighTechnical+15—
8Fix 168 missing alt text issues
MediumTechnical+10—
9Embed Google Maps on location pages
MediumUX+10—

Category Breakdown

Key Findings

  • •Only 3 pillar pages identified
  • •25 blog articles published
  • •Missing topical map structure
  • •No location-specific neighborhood pages

Recommendations

  • Create comprehensive topical map for orthodontic services
  • Develop 5 pillar pages: Braces, Invisalign, Early Treatment, Adult Orthodontics, Retainers
  • Build 10+ neighborhood pages for surrounding areas
  • Increase content velocity to 4 articles/month

Key Findings

  • •Primary category correctly set
  • •GBP posts published regularly
  • •Photos updated monthly
  • •Missing some service attributes

Recommendations

  • Add all available service attributes
  • Implement weekly GBP posting schedule
  • Add more before/after photos
  • Respond to all reviews within 24 hours

Key Findings

  • •Title tags optimized for main pages
  • •Meta descriptions present but generic
  • •H1 structure needs improvement
  • •Internal linking is minimal

Recommendations

  • Implement Mother-Son-Grandson internal linking
  • Optimize meta descriptions with CTAs
  • Add schema markup to all service pages
  • Fix heading hierarchy on blog posts

Key Findings

  • •Domain Power: 14 (target: 30+)
  • •Only 143 referring domains
  • •No cloud stacks deployed
  • •No press releases in past 12 months

Recommendations

  • Deploy 3 cloud stacks immediately
  • Publish 2 press releases per quarter
  • Build 10 high-quality guest post links
  • Target local citation building

Key Findings

  • •Core Web Vitals need improvement
  • •Mobile experience is good
  • •Schema markup partially implemented
  • •168 images missing alt text

Recommendations

  • Fix all image alt text issues
  • Implement LocalBusiness schema
  • Optimize LCP to under 2.5s
  • Add FAQ schema to relevant pages

Key Findings

  • •Limited LLM visibility
  • •Content not optimized for extractability
  • •Missing structured data for AI
  • •No consensus-building content

Recommendations

  • Create FAQ-rich content for AI extraction
  • Build topical authority through comprehensive guides
  • Implement structured data throughout site
  • Develop "best of" and comparison content

Key Findings

  • •Good review count but velocity declining
  • •Average rating: 4.8 stars
  • •Response rate: 85%
  • •Missing review generation system

Recommendations

  • Implement automated review request system
  • Respond to all reviews within 24 hours
  • Address any negative reviews professionally
  • Showcase reviews on website

Key Findings

  • •Present on major directories
  • •NAP consistency: 85%
  • •Missing from some industry directories
  • •Data aggregators not fully synced

Recommendations

  • Audit and fix NAP inconsistencies
  • Submit to all 4 major data aggregators
  • Build citations on orthodontic directories
  • Monitor and maintain citation accuracy

Baseline Assessment

🟡 In Progress

What is Baseline?

Baseline is the minimum standard for a fully optimized website. It includes proper Service Pages, Location Pages,Technical SEO (title tags, schema, internal linking), and UX Signals. Authority building (backlinks, citations, PRs) is NOT part of baseline — it comes in Phase 2 after baseline is achieved.

Overall Baseline

52%

Complete

0

of 15 pages

Partial

7

needs work

Missing

8

to create

Findings

29

4 critical

Note: The Authority pillar (backlinks, citations, press releases) is not part of baseline. Authority building begins in Phase 2: Optimization after the site reaches baseline.

Competitor Gap Analysis

Domain Power
-18
Bosonac
14
Competitor
32
Referring Domains
-277
Bosonac
143
Competitor
420
Organic Keywords
-645
Bosonac
245
Competitor
890
Content Pages
-57
Bosonac
28
Competitor
85

Why This Matters

The competitor gap analysis shows where Bosonac falls behind the top-ranking competitors in their local market. Closing these gaps is essential for achieving market dominance.

Key Insight

The biggest opportunity is in Domain Authority. Deploying cloud stacks and press releases can close this gap significantly within 8-12 weeks.