Complete Implementation Roadmap: 525 → 1000 Points
Last updated: 2026-01-18
Total Keywords
44
Avg Position
5
Est. Traffic
1,400
Top 3 Keywords
7
Total Keywords
23
Avg Score
5.3
6
Excellent
2
Good
1
Needs Work
1
Poor
Clark location not tracked in heatmaps
Add Clark, NJ location to Local SEO Heatmaps
Low search volume keywords in Rank Tracker
Add higher volume keywords like 'orthodontist near me'
Comprehensive domain intelligence from Site Explorer
28
4
1,400
156
Total Keywords
523
New Keywords
+42
Lost Keywords
-5
Traffic
1,400
Traffic Value
$3,200
DA
21
Brand Signal
45
Trust Flow
8
Citation Flow
18
Spam Score
2
Backlinks
892
Two-phase approach: Get to Baseline first, then Optimize for growth
Foundation work before optimization can begin
Total Actions
18
Critical
4
High Priority
11
Baseline is the minimum standard for a fully optimized website. It includes proper Content (service pages, location pages, FAQ),Technical implementation (title tags, schema, internal linking), and UX Signals (navigation, CTAs, trust elements). Authority building comes AFTER baseline is achieved.
Technical SEO is the foundation that allows Google to properly crawl, index, and understand your content. Without fixing these issues first, all other SEO efforts will be diminished. Think of it like building a house - you need a solid foundation before adding walls and a roof. Google's crawlers need clean signals to properly attribute authority and relevance to your pages.
No Organization schema detected
Full LocalBusiness + Organization schema on all pages
Schema markup is Google's "cheat sheet" for understanding your business. It directly feeds into: 1. Knowledge Panel generation 2. Rich snippet eligibility 3. Local pack ranking signals 4. Voice search answers The Whitespark 2024 study shows schema is a top 10 ranking factor for local pack results.
Add the following JSON-LD schema to the <head> of every page:
{
"@context": "https://schema.org",
"@type": "Dentist",
"@id": "https://bosonacortho.com/#organization",
"name": "Bosonac Orthodontics",
"image": "https://bosonacortho.com/logo.png",
"url": "https://bosonacortho.com",
"telephone": "(732) 477-1377",
"address": {
"@type": "PostalAddress",
"streetAddress": "571 Brick Blvd",
"addressLocality": "Brick",
"addressRegion": "NJ",
"postalCode": "08723",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.0524448,
"longitude": -74.140482
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
"opens": "09:00",
"closes": "17:00"
}
],
"sameAs": [
"https://www.facebook.com/BosonacOrthodontics",
"https://www.instagram.com/bosonacortho"
],
"priceRange": "$$",
"areaServed": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": 40.0524448,
"longitude": -74.140482
},
"geoRadius": "25000"
}
}168 images missing alt text (per OTTO audit)
All images have descriptive, keyword-rich alt text
Alt text serves three critical purposes: 1. Accessibility (ADA compliance) 2. Image SEO (Google Image search traffic) 3. Contextual relevance signals (helps Google understand page topic) OTTO's research shows fixing alt text can increase keyword visibility by 15-20% within 30 days.
Use this naming convention for alt text: Hero images: "[Service] at Bosonac Orthodontics in Brick NJ" Example: "Invisalign clear aligners at Bosonac Orthodontics in Brick NJ" Before/After photos: "[Treatment] results - [Patient description] at Bosonac Orthodontics" Example: "Metal braces results - teenage patient at Bosonac Orthodontics" Team photos: "Dr. [Name], orthodontist at Bosonac Orthodontics Brick NJ" Example: "Dr. Bosonac, orthodontist at Bosonac Orthodontics Brick NJ" Office photos: "Bosonac Orthodontics [room type] in Brick NJ" Example: "Bosonac Orthodontics treatment room in Brick NJ"
193 link issues detected (broken links, redirect chains)
Zero broken links, no redirect chains
Internal links distribute PageRank (authority) throughout your site. Broken links waste this authority and create poor user experience signals. Google's Gary Illyes confirmed that internal linking is one of the most underutilized SEO tactics.
Run Screaming Frog or OTTO Site Audit to identify: 1. 404 errors - Fix or redirect to relevant pages 2. Redirect chains - Update links to point to final destination 3. Orphan pages - Add internal links from relevant parent pages Priority fixes: - Any links from the homepage (highest PageRank) - Any links from service pages - Any links in the main navigation
230 NLP FAQ opportunities identified but not implemented
FAQ schema on all service pages with 5-7 questions each
FAQ schema enables rich snippets in search results, which: 1. Increase click-through rates by 20-30% 2. Capture "People Also Ask" positions 3. Feed directly into AI Overviews and LLM responses 4. Establish topical authority through comprehensive answers
Add FAQ schema to each service page. Example for Braces page:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much do braces cost in Brick NJ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Braces at Bosonac Orthodontics in Brick NJ typically range from $3,500 to $7,000 depending on the type and complexity. We offer flexible payment plans and accept most insurance."
}
},
{
"@type": "Question",
"name": "How long do you have to wear braces?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Treatment time varies by case, but most patients wear braces for 12-24 months. Dr. Bosonac will provide a personalized timeline during your free consultation."
}
}
]
}Content is the #1 ranking factor for local organic search. The Search Atlas methodology emphasizes "becoming the King of Content" in your topic. This means building comprehensive topical maps with pillar pages, cluster content, and supporting articles that demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Google's algorithms look for topical depth and breadth. A site with 3 service pages cannot compete with a site that has 50+ pages covering every aspect of orthodontics. The goal is to be the most comprehensive resource for orthodontics in Brick, NJ.
/braces/
words
"braces brick nj"
320/mo
Metal Braces: Everything You Need to Know
/braces/metal-braces/ • 2000 words
Click to view outline (7 sections)
Ceramic Braces: The Clear Alternative
/braces/ceramic-braces/ • 2000 words
Click to view outline (6 sections)
Self-Ligating Braces: Faster Treatment Times
/braces/self-ligating-braces/ • 1500 words
Click to view outline (6 sections)
Braces for Adults: It's Never Too Late
/braces/adult-braces/ • 2000 words
Click to view outline (6 sections)
Braces for Kids: When to Start Treatment
/braces/kids-braces/ • 2000 words
Click to view outline (7 sections)
How Long Do Braces Take? A Timeline for Every Case
/blog/how-long-do-braces-take/ • 1200 words
Target: "how long do braces take"
Braces Pain: What to Expect and How to Manage It
/blog/braces-pain-management/ • 1000 words
Target: "do braces hurt"
Foods to Avoid with Braces: The Complete List
/blog/foods-to-avoid-braces/ • 1000 words
Target: "foods to avoid with braces"
/invisalign/
words
"invisalign brick nj"
480/mo
Invisalign Teen: Clear Aligners for Teenagers
/invisalign/invisalign-teen/ • 2000 words
Click to view outline (7 sections)
Invisalign vs Braces: Which is Right for You?
/invisalign/invisalign-vs-braces/ • 2500 words
Click to view outline (12 sections)
Invisalign Cost in NJ: What to Expect
/invisalign/invisalign-cost/ • 1800 words
Click to view outline (8 sections)
How to Clean Invisalign Aligners: Daily Care Guide
/blog/how-to-clean-invisalign/ • 1000 words
Target: "how to clean invisalign"
Invisalign Not Tracking? Here's What to Do
/blog/invisalign-not-tracking/ • 1000 words
Target: "invisalign not tracking"
/early-treatment/
words
"early orthodontic treatment brick nj"
140/mo
Phase 1 Orthodontics: What Parents Need to Know
/early-treatment/phase-1-orthodontics/ • 2000 words
Click to view outline (7 sections)
Palate Expanders: Correcting Narrow Jaws
/early-treatment/palate-expanders/ • 1500 words
Click to view outline (7 sections)
CRITICAL: These pages for your actual office locations MUST be created first. They are the foundation for all neighborhood pages.
/locations/brick/
/locations/clark/
HIGH PRIORITY: These pages target nearby communities to capture "orthodontist near [town]" searches. Create after office location pages are complete.
/locations/point-pleasant-orthodontist/
/locations/toms-river-orthodontist/
/locations/lakewood-orthodontist/
/locations/jackson-orthodontist/
/locations/howell-orthodontist/
Authority is built through external validation. Google's PageRank algorithm still fundamentally relies on links as "votes" of confidence. The Search Atlas methodology uses three primary authority-building tactics: 1. **Cloud Stacks** - Create entity profiles on high-authority platforms (Google properties, Microsoft, etc.) 2. **Press Releases** - Generate news coverage and high-trust editorial links 3. **Guest Posting** - Earn contextual links from relevant industry sites These tactics work together to build "consensus" around your brand entity, which is critical for both traditional SEO and LLM visibility.
Cloud stacks create a network of branded properties on trusted platforms. This: 1. Establishes your brand as a recognized entity in Google's Knowledge Graph 2. Creates high-authority backlinks from trusted domains 3. Builds "consensus" that LLMs use to validate brand information 4. Provides additional ranking opportunities for branded searches
sites.google.com/view/bosonac-orthodontics
drive.google.com/drive/folders/[folder-id]
google.com/maps/d/[map-id]
sway.office.com/[sway-id]
notion.so/bosonac-orthodontics
medium.com/@bosonacortho
https://bosonacortho.com/technology/
"advanced orthodontic technology"
https://bosonacortho.com/invisalign/
"Invisalign in Brick NJ"
https://bosonacortho.com/early-treatment/
"early orthodontic treatment"
https://bosonacortho.com/blog/orthodontic-health-month/
"orthodontic health tips"
Your Google Business Profile is the gateway to the local pack (map results). The Search Atlas methodology identifies three pillars of GBP ranking: 1. **Relevance** - How well your profile matches the search query 2. **Proximity** - Distance from the searcher 3. **Prominence** - How well-known and trusted your business is You can't change proximity, but you can maximize relevance and prominence through strategic optimization.
Keep as Orthodontist (correct)
Add: Dental clinic, Invisalign provider
Write a keyword-rich description (750 characters max): "Bosonac Orthodontics is Brick, NJ's trusted orthodontist, providing braces, Invisalign, and early treatment for children, teens, and adults. Dr. Bosonac and our team have helped thousands of Ocean County families achieve beautiful, healthy smiles. We offer free consultations, flexible payment plans, and accept most insurance. Serving Brick, Point Pleasant, Toms River, Lakewood, and surrounding communities. Call today to schedule your appointment!"
Add detailed services: - Braces (Metal, Ceramic, Self-Ligating) - Invisalign Clear Aligners - Invisalign Teen - Early Orthodontic Treatment - Retainers - Emergency Orthodontic Care
Post 2-3 times per week: - Monday: Educational tip or blog promotion - Wednesday: Before/after photo or patient story - Friday: Special offer or event announcement Always include a call-to-action and link to relevant website page.
Add 20+ photos across categories: - Logo and cover photo - Interior photos (waiting room, treatment rooms) - Exterior photos (building, signage, parking) - Team photos (Dr. Bosonac, staff) - Before/after photos (with patient consent) Name files with keywords: "brick-nj-orthodontist-office.jpg"
Seed with 10+ common questions:
Implement systematic review request process: - Send review request email 24 hours after appointment - Include direct link to Google review - Follow up with text message if no response - Target: 5+ new reviews per month
Internal links distribute PageRank (authority) throughout your site and help Google understand your site's hierarchy and topical relationships. The Search Atlas methodology emphasizes the "Mother-Son-Grandson" linking structure: - **Mother (Pillar)**: Main topic page that links to all related cluster pages - **Son (Cluster)**: Subtopic pages that link back to pillar and to related clusters - **Grandson (Blog)**: Supporting content that links up to clusters and pillars This creates a "topic silo" that concentrates authority and signals topical expertise.
Every page links to its parent pillar
/braces/metal-braces/ → /braces/
Pillar pages link to all child clusters
/braces/ → /braces/metal-braces/, /braces/ceramic-braces/, etc.
Related clusters link to each other
/braces/metal-braces/ ↔ /braces/ceramic-braces/
Blog posts link to relevant service pages
/blog/how-long-do-braces-take/ → /braces/
Use descriptive anchor text (not 'click here')
Learn more about <a href='/braces/'>braces treatment options</a>
Homepage links to all pillar pages
Homepage → /braces/, /invisalign/, /early-treatment/
Footer includes links to key pages
Services, Locations, About, Contact in footer
┌─────────────────────────────────────────────────────────────┐
│ HOMEPAGE │
│ (Highest Authority) │
└───────────┬─────────────────┬─────────────────┬─────────────┘
│ │ │
▼ ▼ ▼
┌───────────────┐ ┌───────────────┐ ┌───────────────┐
│ BRACES │ │ INVISALIGN │ │ EARLY TREAT │
│ (Pillar) │ │ (Pillar) │ │ (Pillar) │
└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
│ │ │
┌───────┴───────┐ ┌───────┴───────┐ ┌───────┴───────┐
│ │ │ │ │ │
▼ ▼ ▼ ▼ ▼ ▼
┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐
│ Metal │ ←→ │Ceramic│ │ Teen │ │vs Brac│ │Phase 1│ │Palate │
│Braces │ │Braces │ │ │ │ │ │ │ │Expand │
└───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘
│ │ │ │ │ │
└──────┬──────┘ └────┬────┘ └────┬────┘
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ Blog Posts │ │ Blog Posts │ │ Blog Posts │
│ (Support) │ │ (Support) │ │ (Support) │
└─────────────┘ └─────────────┘ └─────────────┘
Legend:
─── = Parent-child link (always present)
←→ = Sibling link (related topics)