Complete Implementation Roadmap: 628 → 1000 Points
Last updated: 2026-01-18
BEST healthy page ratio among all 5 clients (52%)
Total Keywords
33
Avg Position
2
Est. Traffic
1,498
Top 3 Keywords
25
BEST PERFORMING CLIENT - Avg Position 2, 1.5K traffic
Total Keywords
41
Avg Score
2.5
28
Excellent
10
Good
3
Needs Work
0
Poor
Authority score critically low (30/100) - LOWEST of all clients
Activate WILDFIRE immediately despite strong rankings
Santa Paula has fewer heatmap keywords than Oxnard
Add 10-15 more keywords to Santa Paula
Santa Paula has fewer reviews than Oxnard
Focus review generation on Santa Paula
Comprehensive domain intelligence from Site Explorer
35
5
1,500
234
Total Keywords
189
New Keywords
+35
Lost Keywords
-3
Traffic
1,500
Traffic Value
$4,200
DA
28
Brand Signal
52
Trust Flow
12
Citation Flow
24
Spam Score
1
Backlinks
1,245
Two-phase approach: Get to Baseline first, then Optimize for growth
Foundation work before optimization can begin
Total Actions
12
Critical
4
High Priority
6
Baseline is the minimum standard for a fully optimized website. It includes proper Content (service pages, location pages, FAQ),Technical implementation (title tags, schema, internal linking), and UX Signals (navigation, CTAs, trust elements). Authority building comes AFTER baseline is achieved.
Ventura County Orthodontics has good on-page fundamentals but needs enhanced schema markup and improved internal linking. With 135 blog articles, there's significant content that needs proper organization.
Basic schema only
Full LocalBusiness + Orthodontist + Service schema
Complete schema markup enables rich snippets and helps Google understand your business better.
Add JSON-LD schema to every page including LocalBusiness, Orthodontist, Service, and FAQPage schemas.
Internal linking moderate
Strategic internal linking connecting all content
Internal linking distributes page authority and helps Google understand content relationships.
Create comprehensive internal linking strategy connecting 135 blog posts to pillar pages and service pages.
Ventura County Orthodontics has 3 pillar pages and 135 blog articles but only 2 location pages. This is a major gap for a practice serving multiple Ventura County communities. Creating location pages will capture local search intent across the region.
/braces/
words
"braces oxnard ca"
260/mo
Metal Braces: The Classic Choice
/braces/metal-braces/ • 1800 words
Click to view outline (6 sections)
Ceramic Braces: The Clear Alternative
/braces/ceramic-braces/ • 1800 words
Click to view outline (6 sections)
Self-Ligating Braces: Modern Orthodontics
/braces/self-ligating/ • 1500 words
Click to view outline (5 sections)
Adult Braces: It's Never Too Late
/braces/adults/ • 2000 words
Click to view outline (6 sections)
Braces for Kids: When to Start
/braces/kids/ • 1800 words
Click to view outline (6 sections)
/invisalign/
words
"invisalign oxnard ca"
320/mo
Invisalign Teen
/invisalign/teen/ • 1800 words
Click to view outline (6 sections)
Invisalign vs. Braces Comparison
/invisalign/vs-braces/ • 2000 words
Click to view outline (6 sections)
Invisalign Cost Guide
/invisalign/cost/ • 1500 words
Click to view outline (5 sections)
/early-treatment/
words
"early orthodontic treatment oxnard"
110/mo
Palate Expanders for Children
/early-treatment/palate-expanders/ • 1500 words
Click to view outline (5 sections)
Phase 1 Orthodontics Explained
/early-treatment/phase-1/ • 1800 words
Click to view outline (6 sections)
With 135 existing blog posts, focus on strategic new content that fills gaps and supports pillar pages.
/blog/best-orthodontist-ventura-county/
Target: "best orthodontist ventura county"
/blog/braces-vs-invisalign-guide/
Target: "braces vs invisalign"
/blog/first-orthodontist-visit/
Target: "first orthodontist visit"
/blog/how-long-braces-take/
Target: "how long do braces take"
/blog/adult-braces-guide/
Target: "adult braces"
/blog/when-child-see-orthodontist/
Target: "when child see orthodontist"
/blog/invisalign-tips/
Target: "invisalign tips"
/blog/retainers-after-braces/
Target: "retainers after braces"
Ventura County Orthodontics has a Domain Power of only 16 with no cloud stacks and minimal press releases. This is a critical weakness that must be addressed to compete in the Ventura County market.
Cloud stacks create branded properties on high-authority platforms, establishing entity recognition and generating high-quality backlinks.
sites.google.com/view/venturacountyortho
drive.google.com/drive/folders/venturacountyortho
sway.office.com/venturacountyortho
medium.com/@venturacountyortho
notion.so/venturacountyortho
"Invisalign provider in Oxnard"
Announce new iTero scanning technology, explain benefits for patients.
"Ventura County orthodontist"
Announce expanded service area, highlight convenience for county residents.
"children's orthodontic care"
Announce free screening event, emphasize importance of early evaluation.
"orthodontist in Oxnard"
Announce milestone, highlight community involvement, include patient testimonial.
Ventura County Orthodontics has a well-optimized GBP but can improve with more video content and a Q&A strategy.
Most attributes set
Add all available attributes
Limited video
Upload: Office tour, treatment explanations, testimonials
Q&A underutilized
Seed with 15+ Q&As
Steady velocity
Implement systematic review request process
With 135 blog posts, implementing strategic internal linking will distribute authority and help Google understand content relationships.
Pillar to Cluster
/braces/ links to all cluster pages
Cluster to Pillar
Every cluster page links back to its parent pillar
Cluster to Sibling
/braces/metal-braces/ links to /braces/ceramic-braces/
Blog to Pillar/Cluster
Every blog post links to at least one pillar and one cluster page
Location to Service
/locations/ventura-ca/ links to all services
┌─────────────────────────────────────────────────────────────┐
│ HOMEPAGE │
└───────────┬─────────────────┬─────────────────┬─────────────┘
│ │ │
▼ ▼ ▼
┌───────────────┐ ┌───────────────┐ ┌───────────────┐
│ BRACES │ │ INVISALIGN │ │ EARLY TREAT │
│ (Pillar) │ │ (Pillar) │ │ (Pillar) │
└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
│ │ │
┌───────┴───────┐ ┌───────┴───────┐ ┌───────┴───────┐
▼ ▼ ▼ ▼ ▼ ▼
┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐
│ Metal │ ←→ │Ceramic│ │ Teen │ │vs Brac│ │Phase 1│ │Palate │
└───────┘ └───────┘ └───────┘ └───────┘ └───────┘ └───────┘
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ 135 Blog │ │ Blog Posts │ │ Blog Posts │
│ Posts │ │ (Invisalign)│ │ (Early) │
└─────────────┘ └─────────────┘ └─────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ LOCATION PAGES │
│ Ventura | Camarillo | Thousand Oaks | Simi Valley | etc │
└─────────────────────────────────────────────────────────┘