Complete Implementation Roadmap: 485 → 1000 Points
Last updated: 2026-01-18
73 out of 74 keywords are NOT RANKING - WRONG KEYWORDS BEING TRACKED
Keywords are for Chicago/Illinois Englewood, not Englewood NJ where Dr. Tadros practices
Total Keywords
74
Avg Position
16
Est. Traffic
0
Top 3 Keywords
0
Total Keywords
111
Avg Score
6
15
Excellent
35
Good
45
Needs Work
16
Poor
Rank Tracker has WRONG keywords (Chicago Englewood vs NJ Englewood)
Delete all 74 keywords and re-add with correct NJ/NYC geography
Possible duplicate heatmap entries
Clean up duplicate location entries in heatmaps
Comprehensive domain intelligence from Site Explorer
31
34
1,300
448
Total Keywords
2,500
New Keywords
+230
Lost Keywords
-3
Traffic
1,300
Traffic Value
$3,000
DA
32
Brand Signal
42
Trust Flow
7
Citation Flow
21
Spam Score
1
Backlinks
2,500
Two-phase approach: Get to Baseline first, then Optimize for growth
Foundation work before optimization can begin
Total Actions
11
Critical
3
High Priority
6
Baseline is the minimum standard for a fully optimized website. It includes proper Content (service pages, location pages, FAQ),Technical implementation (title tags, schema, internal linking), and UX Signals (navigation, CTAs, trust elements). Authority building comes AFTER baseline is achieved.
Technical SEO is the foundation that allows Google to properly crawl, index, and understand your content. For Dr. Tadros's dual-location practice (Englewood, NJ and NYC), fixing Core Web Vitals issues is critical - the site currently has LCP over 4 seconds, which is causing ranking penalties. Google's Page Experience update makes these metrics a direct ranking factor, especially for competitive medical searches.
LCP over 4 seconds, failing Core Web Vitals
LCP under 2.5s, passing all Core Web Vitals
Core Web Vitals are a confirmed Google ranking factor since 2021. Sites with poor LCP (over 4s) see 24% higher bounce rates. For a high-value service like facial plastic surgery where patient trust is paramount, a slow site signals unprofessionalism and costs conversions.
Priority fixes for drmonicatadros.com: 1. IMAGE OPTIMIZATION (Biggest Impact) - Convert all images to WebP format - Implement lazy loading for below-fold images - Resize hero images to max 1920px width - Add explicit width/height attributes to prevent layout shift 2. JAVASCRIPT OPTIMIZATION - Defer non-critical JavaScript - Remove unused JavaScript (audit with Chrome DevTools) - Minify all JS files 3. CSS OPTIMIZATION - Inline critical CSS for above-fold content - Defer non-critical CSS - Remove unused CSS rules 4. SERVER OPTIMIZATION - Enable Gzip/Brotli compression - Implement browser caching (1 year for static assets) - Consider CDN for image delivery (Cloudflare or similar)
Schema markup incomplete
Full Physician + MedicalBusiness schema on all pages
Physician schema is critical for medical practices because it: 1. Establishes E-E-A-T (Experience, Expertise, Authoritativeness, Trust) 2. Enables rich snippets showing credentials in search results 3. Feeds Google's Knowledge Panel for the doctor 4. Improves visibility in "doctor near me" searches
Add the following JSON-LD schema to the <head> of every page:
{
"@context": "https://schema.org",
"@type": "Physician",
"@id": "https://drmonicatadros.com/#physician",
"name": "Dr. Monica Tadros, MD, FACS",
"image": "https://drmonicatadros.com/dr-tadros-headshot.jpg",
"url": "https://drmonicatadros.com",
"telephone": "(201) 408-5430",
"medicalSpecialty": ["Facial Plastic Surgery", "Rhinoplasty", "Otolaryngology"],
"address": [
{
"@type": "PostalAddress",
"streetAddress": "300 Grand Ave, Suite 104",
"addressLocality": "Englewood",
"addressRegion": "NJ",
"postalCode": "07631",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"streetAddress": "911 Park Ave, Suite 1C",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10075",
"addressCountry": "US"
}
],
"alumniOf": [
{"@type": "CollegeOrUniversity", "name": "Columbia University"},
{"@type": "CollegeOrUniversity", "name": "Mount Sinai School of Medicine"}
],
"memberOf": [
{"@type": "Organization", "name": "American Academy of Facial Plastic and Reconstructive Surgery"},
{"@type": "Organization", "name": "American College of Surgeons"}
],
"sameAs": [
"https://www.instagram.com/drmonicatadros",
"https://www.facebook.com/DrMonicaTadros",
"https://www.realself.com/dr/monica-tadros-englewood-nj"
]
}Poor internal linking structure between 100+ blog posts
Strategic internal linking with topical clusters
Internal links distribute PageRank throughout your site. With 100+ blog posts, Dr. Tadros has significant untapped authority that isn't being channeled to money pages. Proper internal linking can increase organic traffic by 40%+ within 90 days.
Audit and restructure internal links: 1. IDENTIFY ORPHAN PAGES - Run Screaming Frog crawl to find pages with <3 internal links - Prioritize linking to high-value service pages 2. CREATE TOPIC CLUSTERS - Link all rhinoplasty blog posts to /rhinoplasty/ pillar - Link all facelift posts to /facelift/ pillar - Link all functional posts to /functional-rhinoplasty/ pillar 3. IMPLEMENT BREADCRUMBS - Add breadcrumb navigation to all pages - Use BreadcrumbList schema markup 4. FIX BROKEN LINKS - Identify and fix/redirect all 404 errors - Update any redirect chains to point directly
No FAQ schema implemented
FAQ schema on all 10+ service pages
FAQ schema enables rich snippets that can increase CTR by 20-30%. For high-consideration procedures like rhinoplasty, answering common questions directly in search results builds trust and pre-qualifies patients.
Add FAQ schema to each service page. Example for Rhinoplasty page:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does rhinoplasty cost in NJ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Rhinoplasty with Dr. Tadros in Englewood, NJ typically ranges from $8,000 to $15,000 depending on complexity. This includes surgeon fees, anesthesia, and facility costs. Revision rhinoplasty may cost more due to increased complexity."
}
},
{
"@type": "Question",
"name": "What is the recovery time for rhinoplasty?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most patients return to work within 7-10 days after rhinoplasty. Swelling subsides significantly by 2 weeks, with final results visible at 12-18 months. Dr. Tadros provides detailed recovery instructions and follow-up care."
}
},
{
"@type": "Question",
"name": "Does Dr. Tadros specialize in ethnic rhinoplasty?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, Dr. Tadros is a board-certified facial plastic surgeon with extensive experience in ethnic rhinoplasty, including African American, Asian, Middle Eastern, and Hispanic nose surgery. She preserves ethnic identity while achieving the patient's aesthetic goals."
}
}
]
}Dr. Tadros has 100+ blog posts but only 1 pillar page - this is a massive missed opportunity. The content exists but lacks structure. By reorganizing into topical clusters with comprehensive pillar pages, we can dramatically improve rankings for high-value keywords like "rhinoplasty NJ" and "best rhinoplasty surgeon NYC". Google rewards topical depth and expertise, which is critical for YMYL (Your Money Your Life) medical content.
/rhinoplasty/
words
"rhinoplasty nj"
880/mo
Open vs. Closed Rhinoplasty: Which is Right for You?
/rhinoplasty/open-vs-closed/ • 2000 words
Click to view outline (7 sections)
Ethnic Rhinoplasty: Preserving Identity While Enhancing Beauty
/rhinoplasty/ethnic-rhinoplasty/ • 2500 words
Click to view outline (8 sections)
Revision Rhinoplasty: Correcting Previous Nose Surgery
/rhinoplasty/revision-rhinoplasty/ • 2200 words
Click to view outline (8 sections)
Rhinoplasty Recovery: Week-by-Week Timeline
/rhinoplasty/recovery/ • 1800 words
Click to view outline (8 sections)
Rhinoplasty Cost in NJ & NYC: Complete Pricing Guide
/rhinoplasty/cost/ • 1500 words
Click to view outline (7 sections)
10 Questions to Ask Your Rhinoplasty Surgeon
/blog/questions-to-ask-rhinoplasty-surgeon/ • 1200 words
Target: "questions to ask rhinoplasty surgeon"
Rhinoplasty vs. Non-Surgical Nose Job: Comparing Your Options
/blog/rhinoplasty-vs-non-surgical/ • 1500 words
Target: "rhinoplasty vs non surgical nose job"
What to Expect at Your Rhinoplasty Consultation
/blog/rhinoplasty-consultation-what-to-expect/ • 1000 words
Target: "rhinoplasty consultation"
/facelift/
words
"facelift nj"
590/mo
Deep Plane Facelift: The Gold Standard for Facial Rejuvenation
/facelift/deep-plane/ • 2000 words
Click to view outline (7 sections)
Mini Facelift: A Less Invasive Option for Early Aging
/facelift/mini-facelift/ • 1500 words
Click to view outline (6 sections)
Neck Lift Surgery: Addressing Neck Aging
/facelift/neck-lift/ • 1800 words
Click to view outline (7 sections)
Facelift Recovery: Complete Guide
/facelift/recovery/ • 1500 words
Click to view outline (7 sections)
/functional-rhinoplasty/
words
"functional rhinoplasty nj"
320/mo
Septoplasty: Correcting a Deviated Septum
/functional-rhinoplasty/septoplasty/ • 1800 words
Click to view outline (7 sections)
Nasal Valve Repair: Treating Nasal Valve Collapse
/functional-rhinoplasty/nasal-valve-repair/ • 1500 words
Click to view outline (6 sections)
Turbinate Reduction: Improving Nasal Airflow
/functional-rhinoplasty/turbinate-reduction/ • 1500 words
Click to view outline (6 sections)
With 100+ existing blog posts, the focus should be on strategic new content that fills gaps and supports pillar pages, plus reorganizing existing content into proper clusters.
/blog/how-to-choose-rhinoplasty-surgeon-nj/
Target: "best rhinoplasty surgeon nj"
/blog/deep-plane-vs-traditional-facelift/
Target: "deep plane facelift vs traditional"
/blog/rhinoplasty-deviated-septum/
Target: "rhinoplasty deviated septum"
/blog/ethnic-rhinoplasty-explained/
Target: "ethnic rhinoplasty explained"
/blog/best-age-for-rhinoplasty/
Target: "best age for rhinoplasty"
/blog/facelift-recovery-tips/
Target: "facelift recovery tips"
/blog/non-surgical-nose-job-guide/
Target: "non surgical nose job"
/blog/when-to-consider-revision-rhinoplasty/
Target: "when to get revision rhinoplasty"
Dr. Tadros has a Domain Power of 28, which is decent but needs improvement to compete for competitive terms like "rhinoplasty NYC" and "best facelift surgeon NJ". Authority building through cloud stacks and press releases will increase domain authority and build brand entity recognition.
Cloud stacks create branded properties on high-authority platforms, establishing entity recognition and generating high-quality backlinks. For a medical practice, this also builds trust signals.
sites.google.com/view/drmonicatadros
drive.google.com/drive/folders/drmonicatadros
sway.office.com/drmonicatadros
medium.com/@drmonicatadros
linkedin.com/in/drmonicatadros
notion.so/drmonicatadros
"rhinoplasty surgeon in New Jersey"
Announce recognition/award, highlight expertise in ethnic and revision rhinoplasty, mention dual NJ/NYC locations, include patient testimonial quote.
"deep plane facelift"
Discuss the benefits of deep plane technique, explain why it produces more natural results, position Dr. Tadros as an expert in the technique.
"ethnic rhinoplasty specialist"
Highlight Dr. Tadros's expertise in diverse nasal anatomy, discuss the importance of preserving ethnic identity, mention growing demand for specialized care.
"virtual rhinoplasty consultation"
Announce virtual consultation availability, explain the process, highlight convenience for out-of-town patients.
Dr. Tadros has two GBP listings (Englewood, NJ and NYC) that need separate optimization. GBP is the primary driver of local pack visibility and patient calls. With two locations, there's an opportunity to dominate both NJ and NYC markets.
Facial Plastic Surgeon (both locations)
Keep 'Facial Plastic Surgeon' as primary. Add secondary categories: 'Rhinoplasty Clinic', 'Cosmetic Surgeon'
Missing several service attributes
Add: Online appointments, Wheelchair accessible, Languages spoken, Insurance accepted
Inconsistent posting
Post 2x/week per location: Before/after photos, patient testimonials, educational content, special offers
Photos need updating
Add: New before/after photos, office photos, team photos, procedure room photos. Use geo-tagged images.
Q&A section underutilized
Add 10+ Q&As per location covering common patient questions about procedures, cost, recovery, etc.
Review velocity declining
Send automated review requests via email/SMS 1 week post-procedure. Respond to all reviews within 24 hours.
With 100+ blog posts, Dr. Tadros has significant content that isn't properly linked. Implementing a strategic internal linking structure will distribute authority to money pages and help Google understand the site's topical hierarchy.
Pillar to Cluster
/rhinoplasty/ links to all cluster pages: /rhinoplasty/ethnic-rhinoplasty/, /rhinoplasty/revision-rhinoplasty/, etc.
Cluster to Pillar
Every cluster page links back to its parent pillar with keyword-rich anchor text
Cluster to Sibling
/rhinoplasty/ethnic-rhinoplasty/ links to /rhinoplasty/revision-rhinoplasty/ with contextual anchor
Blog to Pillar/Cluster
Every blog post links to at least one pillar and one cluster page
Location to Service
/locations/englewood-nj/ links to all services available at that location
┌─────────────────────────────────────────────────────────────┐
│ HOMEPAGE │
│ (Highest Authority) │
└───────────┬─────────────────┬─────────────────┬─────────────┘
│ │ │
▼ ▼ ▼
┌───────────────┐ ┌───────────────┐ ┌───────────────┐
│ RHINOPLASTY │ │ FACELIFT │ │ FUNCTIONAL │
│ (Pillar) │ │ (Pillar) │ │ (Pillar) │
└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
│ │ │
┌───────┴───────┐ ┌───────┴───────┐ ┌───────┴───────┐
│ │ │ │ │ │
▼ ▼ ▼ ▼ ▼ ▼
┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐ ┌───────┐
│Ethnic │ ←→ │Revision│ │ Deep │ │ Mini │ │Septo- │ │Nasal │
│Rhino │ │Rhino │ │ Plane │ │Facelift│ │plasty │ │Valve │
└───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘ └───┬───┘
│ │ │ │ │ │
└──────┬──────┘ └────┬────┘ └────┬────┘
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ 100+ Blog │ │ Blog Posts │ │ Blog Posts │
│ Posts │ │ (Facelift) │ │ (Functional)│
└─────────────┘ └─────────────┘ └─────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ LOCATION PAGES │
│ Englewood NJ | NYC UES | Fort Lee | Tenafly | Midtown │
└─────────────────────────────────────────────────────────┘