Optimization Roadmap

Teeters Orthodontics

0

Critical Fixes

0

High Priority

4

Pages to Create

7

Neighborhoods

Phase 3: Location Pages

Create dedicated pages for each physical office location

Week 2-3

Peoria Orthodontist Office

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Location pages are essential for Maps ranking. Per the Three Pillars of Local SEO, your website must have dedicated pages that match your GBP service areas.

Phase 4: Pillar Pages

Build comprehensive service + location pages for topical authority

Week 3-4

Spark Clear Aligners Peoria AZ

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.

Braces Peoria AZ

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.

Phase 5: Neighborhood Pages

Expand service area coverage with hyperlocal landing pages

Month 2

Glendale Orthodontist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Glendale is within the service area of the Peoria office.

Sun City Orthodontist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Sun City is within the service area of the Peoria office.

Surprise Orthodontist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Surprise is within the service area of the Peoria office.

Phoenix (West) Orthodontist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Phoenix (West) is within the service area of the Peoria office.

Phase 6: Content Hub & Blog

Establish content marketing infrastructure for ongoing topical authority

Month 2-3

Blog/Content Hub

New Section • /blog/

Why This Matters (Search Atlas)

Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.

Phase 7: Medium/Low Priority Fixes

Address remaining issues for polish and optimization

Month 2-3

Grammar error: "Dr. Chris Teeters at the team offer"

Treatment Options • /treatment-options/

Current

Dr. Chris Teeters at the team offer

Fix To

Dr. Chris Teeters and the team offer

Why This Matters (Search Atlas)

Content quality signals affect E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Grammar errors reduce perceived professionalism and trustworthiness.

H5 "Welcome to Teeters Orthodontics" used before H1

Homepage • /

Current

H5 appears before H1 in DOM

Fix To

Change H5 to styled span, H1 should be first heading

Why This Matters (Search Atlas)

Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.

Need Help Implementing?

View the Website Launch Process Optimizations guide for detailed templates and best practices.