Optimization Roadmap

Panhandle Pediatric Dentistry

1

Critical Fixes

1

High Priority

6

Pages to Create

9

Neighborhoods

Phase 1: Critical Bug Fixes

Fix issues that are actively hurting SEO performance

Week 1

Title tag says "Orlando Dentist" - WRONG CITY (350+ miles away)

Pediatric Dental Services • /pediatric-dental-services/

Current

Pediatric Dental Services | Panhandle Pediatric Dentistry | Orlando Dentist

Fix To

Pediatric Dental Services | Panhandle Pediatric Dentistry | Panama City Dentist

Why This Matters (Search Atlas)

CRITICAL: Title tags are the #1 on-page ranking factor. Having the WRONG city (Orlando is 350+ miles away) means this page will rank for the wrong location and confuse both users and search engines.

Phase 2: High Priority Fixes

Address issues that significantly impact rankings and user trust

Week 1-2

Dr. Loeschke name misspelled as "Loeshcke" in body text

Homepage • /

Current

Dr. Loeshcke

Fix To

Dr. Loeschke

Why This Matters (Search Atlas)

Doctor name misspellings damage E-E-A-T signals. Consistent, accurate doctor names are essential for building trust and appearing in branded searches.

Phase 3: Location Pages

Create dedicated pages for each physical office location

Week 2-3

Panama City Pediatric Dentist Office

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

With 4 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.

Santa Rosa Beach Pediatric Dentist Office

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

With 4 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.

Niceville Pediatric Dentist Office

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

With 4 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.

Fort Walton Beach Pediatric Dentist Office

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

With 4 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.

Phase 4: Pillar Pages

Build comprehensive service + location pages for topical authority

Week 3-4

Pediatric Dentist Panama City FL

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.

Phase 5: Neighborhood Pages

Expand service area coverage with hyperlocal landing pages

Month 2

Lynn Haven Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Lynn Haven is within the service area of the Panama City office.

Callaway Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Callaway is within the service area of the Panama City office.

Destin Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Destin is within the service area of the Santa Rosa Beach office.

Miramar Beach Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Miramar Beach is within the service area of the Santa Rosa Beach office.

Crestview Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Crestview is within the service area of the Niceville office.

Mary Esther Pediatric Dentist

New Page • /[to-be-created]/

Why This Matters (Search Atlas)

Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Mary Esther is within the service area of the Fort Walton Beach office.

Phase 6: Content Hub & Blog

Establish content marketing infrastructure for ongoing topical authority

Month 2-3

Blog/Content Hub

New Section • /blog/

Why This Matters (Search Atlas)

Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.

Phase 7: Medium/Low Priority Fixes

Address remaining issues for polish and optimization

Month 2-3

61 headings with hierarchy issues - H5 used before H1 (9 instances)

Homepage • /

Current

9 H5 tags appear before H1

Fix To

Change H5 to styled spans, H1 should be first heading

Why This Matters (Search Atlas)

Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Having 9 H5 tags before H1 severely confuses search engine understanding of page structure.

Need Help Implementing?

View the Website Launch Process Optimizations guide for detailed templates and best practices.