0
Critical Fixes
0
High Priority
5
Pages to Create
8
Neighborhoods
Create dedicated pages for each physical office location
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
With 2 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
With 2 physical locations, each needs a dedicated page. Location pages are essential for Maps ranking per the Three Pillars of Local SEO.
Build comprehensive service + location pages for topical authority
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Moon uses both Invisalign AND Spark. Pillar pages for branded searches can capture high-intent traffic.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
Expand service area coverage with hyperlocal landing pages
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Leawood is within the service area of the Overland Park office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Lenexa is within the service area of the Overland Park office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Shawnee is within the service area of the Olathe office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Prairie Village is within the service area of the Overland Park office.
Establish content marketing infrastructure for ongoing topical authority
New Section • /blog/
Why This Matters (Search Atlas)
Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.
Address remaining issues for polish and optimization
Homepage • /
Current
4 H5 tags appear before H1
Fix To
Change H5 to styled spans, H1 should be first heading
Why This Matters (Search Atlas)
Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.
Footer • /
Current
FollowUs
Fix To
Follow Us
Why This Matters (Search Atlas)
Minor content quality issue. While not critical for SEO, it affects perceived professionalism.