0
Critical Fixes
1
High Priority
4
Pages to Create
8
Neighborhoods
Address issues that significantly impact rankings and user trust
Clear Aligners • /clear-aligners/
Current
Clear Aligners | Degenhardt Orthodontics | Birminham Clear Aligners
Fix To
Clear Aligners | Degenhardt Orthodontics | Birmingham Clear Aligners
Why This Matters (Search Atlas)
Title tags are the #1 on-page ranking factor. Misspelled city names prevent ranking for local searches and damage brand credibility.
Create dedicated pages for each physical office location
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Location pages are essential for Maps ranking. Per the Three Pillars of Local SEO, your website must have dedicated pages that match your GBP service areas.
Build comprehensive service + location pages for topical authority
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
Expand service area coverage with hyperlocal landing pages
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Homewood is within the service area of the Birmingham office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Mountain Brook is within the service area of the Birmingham office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Vestavia Hills is within the service area of the Birmingham office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Hoover is within the service area of the Birmingham office.
Establish content marketing infrastructure for ongoing topical authority
New Section • /blog/
Why This Matters (Search Atlas)
Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.
Address remaining issues for polish and optimization
Homepage • /
Current
H5 appears before H1 in DOM
Fix To
Change H5 to styled span, H1 should be first heading
Why This Matters (Search Atlas)
Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.