0
Critical Fixes
0
High Priority
4
Pages to Create
7
Neighborhoods
Create dedicated pages for each physical office location
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Location pages are essential for Maps ranking. Per the Three Pillars of Local SEO, your website must have dedicated pages that match your GBP service areas.
Build comprehensive service + location pages for topical authority
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Pillar pages establish topical authority. A 2,000+ word comprehensive guide targeting "[Service] + [City]" is essential for organic ranking.
Expand service area coverage with hyperlocal landing pages
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. North Salt Lake is within the service area of the Bountiful office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Centerville is within the service area of the Bountiful office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Woods Cross is within the service area of the Bountiful office.
New Page • /[to-be-created]/
Why This Matters (Search Atlas)
Per Search Atlas Local SEO methodology, neighborhood pages help capture "near me" and "[service] in [neighborhood]" searches. Farmington is within the service area of the Bountiful office.
Establish content marketing infrastructure for ongoing topical authority
New Section • /blog/
Why This Matters (Search Atlas)
Per Search Atlas Topical Maps methodology, a blog creates supporting content that builds topical authority and internal linking opportunities.
Address remaining issues for polish and optimization
Homepage • /
Current
H5 tags for locations appear before H1
Fix To
Change H5 to styled spans, H1 should be first heading
Why This Matters (Search Atlas)
Per Search Atlas Website Audit methodology, H1 should be the first and only H1 on the page. Using H5 before H1 confuses search engines about page hierarchy.
Clear Aligners • /clear-aligners/
Current
Generic clear aligners terminology
Fix To
Specify brand if using one (Invisalign, Spark, etc.)
Why This Matters (Search Atlas)
Brand-specific content can rank for branded searches. If using a specific brand, mention it to capture that search traffic.