Internal Team Report

Oyster Orthodontics

orthomobile.comMobile, ALJanuary 17, 2026
574/ 1000
Grade C

367 points to perfect score

8

Categories Audited

0

Excellent

3

Needs Work

0

Critical

Search Atlas Data

Last updated: 2026-01-18

CONTOUR AI Score

Grade C
67/100
Weakest: Authority
Technical78
Content52
Authority46
UX65

Rank Tracker

View Details →
Total Keywords

22

Avg Position

5

Top 3 Keywords

4

Est. Traffic

635

Local SEO Heatmaps

View Heatmaps →

Keywords Tracked

2

Avg Score

0.0

0 Excellent0 Good0 Needs Work0 Poor

Data Quality Issues

Only 2 heatmap keywords tracked (1 per location)

Add 15-20 keywords per location for proper visibility tracking

Low keyword count in rank tracker

Expand to 50+ keywords for comprehensive tracking

Location Performance

Mobile Office

Mobile, AL

Needs Attention

Reviews

422★ 5

Heatmap KWs

1

Avg Score

N/A

GBP Status

Connected

McIntosh Office

McIntosh, AL

Needs Attention

Reviews

0

Heatmap KWs

1

Avg Score

N/A

GBP Status

Connected

Quick Links

Site Metrics

Comprehensive domain intelligence from Site Explorer

View in Search Atlas
Domain Power

26

Domain Rating

3

Organic Traffic

658

Referring Domains

89

Organic Search Performance

Total Keywords

523

New Keywords

+29

Lost Keywords

-1

Traffic

658

Traffic Value

$1,100

Domain Health Metrics

DA

17

Brand Signal

42

Trust Flow

5

Citation Flow

14

Spam Score

4

Backlinks

245

Performance Overview

Content Stra...75%Google Busin...70%On-Page SEO50%Domain Autho...50%Technical SE...64%GEO (AI Visi...60%Reviews50%Citations60%

Strengths

  • ✓Strong content volume (117 articles)
  • ✓Excellent review rating (4.9)
  • ✓Good GBP optimization
  • ✓Passing Core Web Vitals

Weaknesses

  • ✗Missing pillar page structure
  • ✗On-page SEO issues (H1s, metas)
  • ✗No off-page authority building
  • ✗Limited location pages

Priority Actions

Roadmap to 1000 Points
ActionPriorityCategoryPointsBrief
1Fix H1 tag issues across all pages
CriticalTechnical+25—
2Add meta descriptions to all pages
HighTechnical+20—
3Create Daphne AL Neighborhood Page
HighContent+20View
4Create Fairhope AL Neighborhood Page
HighContent+20View
5Create Spanish Fort Neighborhood Page
HighContent+20View
6Expand Invisalign service page content
HighContent+25—
7Implement LocalBusiness Schema
HighTechnical+15—
8Add trust signals to homepage
MediumUX+10—

Category Breakdown

Key Findings

  • •Strong blog presence (117 articles)
  • •Missing pillar page structure
  • •5 service pages
  • •2 location pages

Recommendations

  • Create pillar pages for core services
  • Restructure blog into topical clusters
  • Add more location-specific pages
  • Implement content velocity tracking

Key Findings

  • •GBP well-optimized
  • •Regular posting schedule
  • •Good photo gallery
  • •Some attributes missing

Recommendations

  • Add all available attributes
  • Increase posting frequency
  • Add more video content
  • Implement Q&A section

Key Findings

  • •Multiple H1 tags on some pages
  • •Meta descriptions missing on blog posts
  • •Internal linking needs work
  • •Title tags could be more specific

Recommendations

  • Fix H1 tag issues across all pages
  • Add meta descriptions to all blog posts
  • Implement structured internal linking
  • Optimize title tags with location modifiers

Key Findings

  • •Domain Power: 22
  • •Moderate referring domains
  • •No cloud stacks
  • •Limited press release activity

Recommendations

  • Deploy cloud stacks
  • Publish press releases quarterly
  • Build local backlinks
  • Guest post on dental publications

Key Findings

  • •Core Web Vitals passing
  • •Mobile-friendly
  • •Schema partially implemented
  • •Some crawl issues

Recommendations

  • Complete schema implementation
  • Fix crawl errors
  • Optimize image sizes
  • Implement structured data

Key Findings

  • •Moderate LLM visibility
  • •Good content extractability
  • •Building topical authority
  • •Room for improvement

Recommendations

  • Create more FAQ content
  • Build comprehensive guides
  • Develop comparison content
  • Increase brand mentions

Key Findings

  • •Good review count
  • •Average rating: 4.9
  • •Response rate: 90%
  • •Velocity could improve

Recommendations

  • Increase review velocity
  • Maintain response rate
  • Showcase reviews on site
  • Encourage video testimonials

Key Findings

  • •Present on major directories
  • •NAP mostly consistent
  • •Some gaps in industry directories
  • •Data aggregators synced

Recommendations

  • Fill gaps in industry directories
  • Monitor citation accuracy
  • Build local citations
  • Maintain consistency

Baseline Assessment

🟡 In Progress

What is Baseline?

Baseline is the minimum standard for a fully optimized website. It includes proper Service Pages, Location Pages,Technical SEO (title tags, schema, internal linking), and UX Signals. Authority building (backlinks, citations, PRs) is NOT part of baseline — it comes in Phase 2 after baseline is achieved.

Overall Baseline

65%

Complete

4

of 9 pages

Partial

2

needs work

Missing

3

to create

Findings

12

2 critical

Note: The Authority pillar (backlinks, citations, press releases) is not part of baseline. Authority building begins in Phase 2: Optimization after the site reaches baseline.

Competitor Gap Analysis

Domain Power
-13
Oyster
22
Competitor
35
Blog Articles
+32
Oyster
117
Competitor
85
Organic Keywords
-260
Oyster
520
Competitor
780
Review Count
-54
Oyster
156
Competitor
210

Why This Matters

The competitor gap analysis shows where Oyster falls behind the top-ranking competitors in their local market. Closing these gaps is essential for achieving market dominance.

Key Insight

The biggest opportunity is in Domain Authority. Deploying cloud stacks and press releases can close this gap significantly within 8-12 weeks.